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The Very First Retailer Exclusive Covers From DC Comics For Dark Knight III

STK688343It began with IDW and the launch of their Godzilla series. Since then a number of publishers have made retailer exclusive variants of their covers available, in which a retailer will order many more copies of a comic than they would generally order. Sometimes hundreds, sometimes thousands. And they will get a cover of their very own, exclusive to that store. Either an original piece of art, a black and white sketch cover or a logo of the store placed on a cover. Dynamite, Avatar, IDW, Marvel have all run successful retailer cover promotions – though Image Comics has decided to stop doing it for their single issues.

Until now, this is a promotion that DC Comics hasn't attempted. But that will change in November, with the launch of Dark Knight III: The Master Race.

Any retailers interested in finding out the whys and the wherefores are encouraged to contact Vince Letterio



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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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