The latest event to come to Final Fantasy Brave Exvius is a crossover with Final Fantasy XIV. The crossover event, called the March on Ifrit will bring the Lord of the Inferno to the dimensional vortex in Brave Exvius as a raid event. Along with other players, you'll be battling Ifrit to slowly reduce the primal's hit points. Each time the primal is defeated, he'll return even stronger than before – much like the way the primals work in FFXIV with normal, hard, and extreme modes.
For those unfamiliar with FFXIV, the usual god-like characters of the Final Fantasy world are called primals or eikons. They're an aetheric manifestation of the beliefs of their summoners – basically, if you have enough crystals and belief, you can summon your god whether they ever existed as a historical figure or not. But Primals are not reborn gods, they are anomalies. Throughout the mains scenario of FFXIV, the player character the Warrior of Light must go up against several of these primals over, and over, destroying them as they get more and more difficult with each summons. The first primal you encounter in FFXIV is Ifrit, Lord of the Inferno.
The crossover with Brave Exvius is bringing the first of those primals to the dimensional vortex for players to grind into dust over and over. Very likely, this could be the start of a recurring event series.
So far, rewards for participating in the event are three new summons. Minfilia, Y'shtola, and Thancred from FFXIV will be available to summon with Ifrit Raid Coins obtained from participating in the March on Ifrit event. Minfilia, Y'shtola, and Thancred appear as they did during version 2.0 Final Fantasy XIV: A Realm Reborn.
Participation will also net you recipes, materials, abilities, Trust Moogles to summon "Peoples Choice" summon characters, FFXIV exclusive units, and more.
Some of the People's Choice units available from now through the 24th are Refia, Cecil, Zidane, Gilgamesh, Noctis, and Chizuru.
The March on Ifrit will end on Friday, March 31st and 12:59 AM PDT.