This is the image that is appearing at the end of the credits to the Green Lantern movie, when shown in America, according to CBR, as part of a marketing strategy that includes comics retailers getting movie-themed promotional materials and preview screening tickets.
Bleeding Cool has also reported on upcoming plans to run television advertising alongside the upcoming DC Comics relaunch.
However while the Comic Shop Locator link is fine, the URL listed for digital comics has a rogue "WWW". It should be READ.DCCOMICS.COM, which takes you to DC's Comixology page with previews of this week's comics and upcoming Flashpoint titles. However, WWW.READ.DCCOMICS.COM just leads you to an error page.
I do hope they fix that soon…
UPDATE: They did!