The toy-to-game race is currently a heated one with three major behemoths fighting for dominance in market share. Amiibos, Skylanders and Disney Infinity are all fighting for similar audiences and trying to pry money away from parents' (or collectors') wallets.
Well, this fight looked over earlier this week as Disney announced that via NPD numbers, Infinity had increased market share in the genre from 43% percent to 47% and that it outsold its nearest competitor in starter packs sales and total sales revenue.
End of story right? Well… no.
As pointed out by Gamespot, Activision have claimed much the same, making things quite confusing. In a press release. Activision CEO Eric Hirshberg claimed that via NPD, GfK, and Activision internal estimates:
Skylanders continues its leadership position as the #1 kids video game franchise globally as well as in the U.S. by wide margins. As a global franchise in 2014, Skylanders is 30% bigger than its nearest competitor. And Skylanders Trap Team outsold its nearest competitor globally by 17%.
As the creators of the 'Toys to Life' category, we are thrilled to continue to lead it for the third consecutive year.
This is strange. Both games are claiming to own the market by quite a significant margin so some one is crunching the data quite drastically here.
This doesn't even account for Amiibos, which have been selling like crazy since their launch. It will be interesting to see if one brand does come out dominant going forward. Next year, Disney Infinity will likely get Star Wars toys to go with Disney classics and Marvel characters. That has the potential to be the hammer blow.