Posted in: Collectibles, Toys | Tagged: Aladdin, aladdin jewelry, aladdin zales, cave of wonders, disney, Disney Princesses, enchanted disney collection, genie, jasmine, Live-action aladdin, will smith, will smith genie, zales, zales disney

Zales Announces New 'Aladdin' Jewelry Line, Contest to Win a Trip to the Premiere

Published Fri, 19 Apr 2019 15:20:17 -0500

by Jeremy Konrad

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Aladdin hits theaters on May 24th, but you can get a sneak peak at the jewels and riches inside the Cave of Wonders right now. Zales now has a new line of jewelry available that is both inspired by the film and can be seen onscreen. Everything from engagement rings to bracelets and necklaces. The whole collection is available now, and can be seen below!

Zales The Diamond Store® unveils exclusive new Enchanted Disney Fine Jewelry designs inspired by Disney's upcoming live-action adaptation of the 1992 classic Aladdin. The inaugural film collaboration between Walt Disney Studios and Zales brings the magic and artistry of the Cave of Wonders to a real-life jewelry collection.

The new jewelry collection is an important addition to the existing Zales Enchanted Disney Fine Jewelry collection, and features styles from the film's Cave of Wonders that are available exclusively at Zales. With elegant designs inspired by these classic stories, the collection evokes the distinctive feeling of Disney through intricate styles that reflect the diverse personalities and qualities of timeless Disney characters. By marrying the magic of Disney with the exquisite craftsmanship of Zales, these striking designs embody the style and trends that Zales customers expect.

Inspired by the beautiful colors of Jasmine's costume from the film, the exclusive designs feature swiss blue topaz stones, brilliant diamonds and unique arabesque details which capture the strong-willed, courageous and adventurous spirit of Princess Jasmine and the inherent charm of Aladdin. Available now in-store and online, the collection includes 20 new fashion and bridal products for customers seeking quality and value.

"The Zales woman is strong and self-aware like Jasmine. Expanding on our collaboration with the Walt Disney Studios is a great opportunity for us to take inspiration from the brilliant, unique women who celebrate and embody this spirit," said Jamie L. Singleton, President, Kay, Zales and Peoples Jewelers. "These unique exclusive pieces combine the rich iconography of the film with the emotional meaning an individual piece of jewelry carries. We know these new designs will make a lot of wishes come true."

They are also running a contest called "Brilliance That Shines Through". Entrants will write essays about a woman in their community who inspires them. The winning essay will result in that person and a guest attending the world premiere of the film. Go here for more info.

Just like Disney's timeless princesses, the Zales woman is strong, inspiring and unique. To celebrate and empower the community of women that Zales draws inspiration from, the company is also inviting customers to nominate a special woman in their life whose "brilliance has shown through" in acts of kindness and strength. To submit, customers aged 18 and over can enter a 150-word essay sharing the story of how this woman has inspired them or their community. The winning essay will result in the nominated woman and a guest receiving an opportunity to attend the world premiere of Aladdin.

Since 1924, Zales has been a trusted destination for customers seeking the latest jewelry styles. To view the entire Enchanted Disney collection at Zales and take the Disney Princess quiz to find out which princess best embodies your spirit visit Zales.com or visit your local Zales store.

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