Often retailers tie returnable promotions to a very large figure. 150% of a previous bestselling comic, for example. It's hoe Image Comics managed to build increased launch figure on increased launch figure by tying the new one to the previous one.
At the Diamond Retailer Breakfast at Baltimore Comic Con, Valiant announced a far smaller returnable figure for the relaunch of Eternal Warrior: Days of Steel.
Just 12 copies. If a retailer orders 12, they are all returnable, risk free.
I think every retailer can order 12, don't you?
See Bleeding Cool EIC Hannah Means-Shannon live report from the Breakfast Meeting right here. Including more on their new comic, The Valiant.…