Boom's newest imprint, Boom Box has been the home of comics like Lumberjanes and the upcoming Cyanide & Happiness: Punching Zoo collection. It seems to have the company mission statement to bring Tumblr into comic shops, something Boom also managed with Adventure Time and Bee & PuppyCat. And I've spent a little while pointing out such moves to retailer who may not have been as familiar with the work being brought through the door via aiming-to-be-helpful articles like this, this, and this…
But the latest, Teen Dog by Jake Lawrence, seems to have flopped as far as initial orders are concerned. Maybe the Bleeding Cool Bump came too soon. Current numbers are below those for Lumberjanes at this point – and that first print easily sold out of triple those numbers by the time the comic came out.
Admittedly, it's an odd fit for the direct market with an anthropomorphic teenage lead in a series of vignettes reminiscent of 90s Nickelodeon cartoons mashed up with John Hughes movies from the 80s wrapped up in an unapologetic optimistic attitude. The combination of cultural references, positive tidbits of wisdom, and self-awareness is exactly what has made Teen Dog so shareable online. Lawrence has cultivated thousands of followers on Tumblr and Twitter and his web comics are shared thousands of times, but this will be the first time his audience will have an opportunity to support Lawrence with something to buy.
The final order cut off date is today, so this is the last chance for retailer to raise their orders in order to receive them with their initial shipment. And I know something most of them don't. The secret weapon in Teen Dog's arsenal.
In an industry that loved a Six-Gun Gorilla, Pizza Dog, Teenage Mutant Ninja Turtles, and Rocket Raccoon, Thug Pug is genius. Don't miss out, retailers.
Diamond Code JUL140989 if you need it…