Formed in 2011 by Thomas Tull, Legendary East is a production company created by Legendary to co-produce films with Chinese companies, so bypassing quota restrictions on the amount of foreign films distributed in the country.
It currently operates a deal with China Film Co to produce multiple films.
And now it has a new logo.
The non-Latin characters in the mark transliterate to "chuan qi dong fang" and this means "legendary east" in English.
Will we see it in use at San Diego Comic Con?