One Million Moms Demand TJ Maxx Pull Ads Over Once Upon A Time's Kiss

Media pressure group One Million Moms (with a membership estimated to be slightly smaller than that) have reacted strongly to this week's episode of Once Upon A Time..

And they handily include this screencap so you can see what all the fuss is about


They demand as a result that their members contact TJ Maxx to demand they pull their advertising from the show instead.

"True Love's kiss has been a staple of this show since the beginning. This past Sunday's episode was just another example of how in a fairytale, as in life, love is love," co-creators Adam Horowitz and Eddy Kitsis said in a statement about the LGBTQ storyline. Horowitz added that the storyline will be as "exciting, emotional, and heartfelt as any other love story." "Once Upon a Time's" executive producers have also said their gay advocacy is "important to do" and something that needs to be "normalized," not "marginalized." Last year, when hinting the coming storyline, they said, "It (the LGBTQ relationship) is something we think is due and important to do on the show. This is the world we live in." The producers repeated the mantra "love is love" and again admitted that their goal was to normalize and push gay relationships "as a part of everyday life."

But if people are really so shocked by such an image being "forced" into their homes… well maybe they should complain to One Million Moms for doing just that with their email message.

Member of One Million Moms, you have no choice but to boycott One Million Moms right now.



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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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