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180 Photos From Toy Fair London 2024 Press Day, Today

Today was the opening Press Day at Toy Fair London 2024. I turned up as the door opened and wandered around Olympia Hall taking photos.

Today was the opening Press Day at Toy Fair London 2024. I managed to turn up as the door opened and wandered around Olympia Hall taking photos where I was allowed to, and through windows of places where I was not. Though "blinds" and frosted windows seem to be the new black this year at Tiy Fair London. Sassen frassen rassen. Lots of stuff to talk about in upcoming articles, but I thought I'd burn through the remains of my data plan and get these photos up for your browsing pleasure. My bias, of course, was for IP stuff, so see plenty of Marvel and DC, as well as Paddington, Godzilla, Teenage Mutant Ninja Turtles, Harry Potter, Star Wars, Games Workshop, Bandai, Doctor Who, Funko, Todd McFarlane Toys and a little Peppa Pig as well. The mascot parade was also out, with Turtles and Pokemon roaming the corridors and blocking booths. Masks and vaccination checks now seem like a long distant memory.

They also unveiled the named 27 Hero Toys for 2024, shown as part of the gallery. Noting affordability a key trend with 15 out of the 27 Hero Toys priced under £25, starting at £4.99, though the "retrol" Rubiks Cube was priced at an eye watering £70. Reflecting on the exceptional line up of Hero Toys at this year's Toy Fair, Rebecca Deeming, Communications & Events Manager at the BTHA stated "We are thrilled with the breadth and quality of this year's entries, Toys that offer multi-generational play have always been popular with families, as they allow for children to bond and learn with their parents and grandparents. At a time when cost is a continuing concern for many households in the UK, toys that can bring a family together for entertainment and offer a cost-effective way to make memories, have fun, and learn together are becoming more popular, and many of this year's selection of Hero Toys offer this."

Toy Fair 2024 organised by the British Toy & Hobby Association which turns 80 this year, is held at London Olympia today and for the next two says, as a trade show for retailers, distributors, manufacturers, influencers and the press. The 70th year of the show, Toy Fair remains the UK's largest dedicated toy, game and hobby trade show with 250 exhibiting companies all under one roof including Bandai, Hasbro, LEGO, Zapf Creation, PLAYMOBIL, Funko and John Adams Leisure Limited, among many others  British Toy & Hobby Association.

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