Underground Cosmetics: Bold Color For Bold People Who Dye

Underground Cosmetics, the new kids on the block of high-hue hair dye, has a pretty impressive product. I can say this after using the bold pigments on someone's hair who is very important to me — but more on that later.

Underground Cosmetics hails from Los Angeles, and happens to be the brainchild of Andrew ShearerMichael Westmore Jr, Jacqueline Goehner, and Mehgan Wieland. A bit about the brand from the website:

"Some years ago, our team joined forces combining two fields: Cosmetics and Special Effects. Underground Cosmetics™ was created by using the high performance of special effects and the finesse and elegance of cosmetics. From the beginning, our team has strived to make new, innovative products a reality. We are proud to present our line of cosmetics and special effects that promote creativity and revolutionize industry standards. In order to deliver the best quality products, we formulate and manufacture in our facility in Southern California. Our products are vegan friendly and cruelty-free. Our passion has always been, to bring the highest quality products possible to our customers."

On to the color review! Jackie and Michael were awesome enough to send me home with the entire rainbow of semi-permanent hues from the first line of color, the "bolds". Each color is sent out with a set of directions/instructions, including the level of pre lightening each shade works best with.

My daughter 'Bob' loves blue, and recently has allowed me to play with adding color to her hair. We recently bleached her hair for the very first time, a traumatic experience for both of us (not really). And before anyone says anything about the dangers of bleach on hair for non-professionals, I have gone to school for such things and have been dyeing my own hair for 15+ years. So there.

Underground Cosmetics: Bold Color For Bold People Who Dye
This is Bob and I, after her bleach experience. You can see there was still some lingering green from her previous coloring with Ion green.

We lightened her naturally mid-brown hair two days before coloring, and yes, we did perform a strand test to make sure she didn't have any adverse reactions to the Underground product. Below is my gallery of the dyeing process and the results! Colors used were Bold Violet and Bold Purple for the underside, with Bold Blue and Bold Teal for the front side.

We are THRILLED with the results so far! One of the biggest selling points for the brand is the blend of proteins and extracts formulated to condition and repair. Anyone familiar with the damage bleaching and semi/demi dyes can do should definitely try out this product, as immediately we noticed the super conditioned areas with color on them. The website lists this result is due in part to a restorative film rich in Vitamins A, D, and E each dye contains.

We may even do some more strands of color, because that green just looks too good not to add in. You can order your own Underground Cosmetics colors on their website — mix and match and let us see your results!

About Mary Anne Butler

Bleeding Cool News Editor Mary Anne Butler (Mab, for short) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), and most recently Bleeding Cool. 

Over the past 10 years, she’s built a presence at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). 

 Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. 

 Though she be but little, she is fierce. #MabTheProfessional