Funko and Gamestop have been working to bring us collectors product for years, from stocking regular releases and being one of the only places to offer preorders in-store for new Pops to bringing us exclusives and characters we would not otherwise see. They even do periodic mystery boxes together. Today, they took the next actual step and partnered together to form the Funko Insider Club.
GameStop is putting the FUN in Funko!
GameStop and Funko are joining forces to set fans on the fast-track to the world of Funko Fun! Today, GameStop's PowerUp Rewards members can join the Funko Insider Club for monthly perks—from giveaways and special offers to exclusive insider info.
How to be a Funko Insider:
- All PowerUp Rewards (PUR) members, who have purchased a Pop! in the last year are automatically in the Club!
- PUR members who have not purchased a Pop! in the last year can sign up with their PUR email
- Not a PUR member? Fans can simply POP in to their local GameStop to sign up for PUR and further their fandom
On average, PUR members buy four Pop! figures every year, so GameStop wants to spread the love by offering the best deals around. And insiders who act fast can snag a free Pop! ($9 and below) at any GameStop store! PUR members just need to keep an eye out for their GameStop email with all the details on how to claim their freebie.
This seems like a pretty natural fit for everyone involved. It is yet another avenue for collectors to get news about upcoming products, and I am sure that exclusives announcements will be taking place on here as well. As Gamestop walks a little further down the line away from being a gaming store, collectibles have become a huge pat of their business, and there is few stronger partners to have these days than Funko. Check out the site here.