PUBG Corporation, the Korean branch of PlayerUnknown's Battlegrounds development, announced today that they has signed a partnership with Tencent, the leading provider of Internet value-added services in China, to publish and distribute PUBG in China.
"PUBG has sold more than 20 million copies since we released the game in March 2017, and we expect our strategic partnership with Tencent to open up new horizons in the Chinese market," said CH Kim, CEO of PUBG Corp. "We will do our best to present a great game to the Chinese users in close cooperation with the company."
"PUBG is currently the most popular survival shooter game, and is enjoyed by users all over the world," said Steven Ma, Senior Vice President of Tencent. "Tencent will localize and operate the game by catering to the preferences of Chinese gamers. We will also offer a different, fun experience on PC."
This partnership will allow PUBG Corp. to cooperate with Tencent on securing a stable network system, the expansion of servers, andenhancing anti-cheat prevention technologies to make sure the entire world ends up playing PUBG. In addition, there are plans to create a fair and sustainable ecosystem by seeking co-existence with key stakeholders including live streaming platforms, media and PC cafes. Which, is actually a pretty cool concept.