Hulu is a premier American streaming service that offers a distinctive hybrid model, combining a deep library of on-demand television series and films with an optional live TV component. It is uniquely known for providing next-day access to episodes from major broadcast networks and has cultivated a robust slate of critically acclaimed original programming. It operates as the general entertainment streaming pillar of its parent, The Walt Disney Company.
Hulu's strategic importance and brand identity are inextricably linked to its complex ownership history and its ultimate consolidation under The Walt Disney Company. It was originally conceived as a joint venture by several competing media giants—including NBCUniversal and Fox—as a collective defense against the rise of YouTube and Netflix. This origin as a repository for broadcast television content remains a key part of its value proposition.
The turning point was Disney's 2019 acquisition of 21st Century Fox, which instantly gave it a majority stake in Hulu. This initiated a multi-year process of buying out the remaining shares from Comcast, which concluded in 2023-2024, giving Disney full ownership and operational control. This consolidation was a deliberate strategic move. Disney now operates a three-pronged streaming strategy in the U.S.: Disney+ for family-friendly and major franchise content (Marvel, Star Wars), ESPN+ for sports, and Hulu as the crucial third pillar for general and adult-oriented entertainment. This structure allows Disney to compete across the entire market spectrum. This strategy is being globalized, as evidenced by the plan to rebrand the "Star" general entertainment hub on international versions of Disney+ to the Hulu brand, creating worldwide brand alignment.
Content Partner / Former Owner: Comcast (NBCUniversal)
Key Content Brands: FX on Hulu, Searchlight Pictures
Key Series
The Handmaid's Tale (2017–Present): The Emmy-winning dystopian drama that established Hulu as a major player in original content.
Only Murders in the Building (2021–Present): A critically acclaimed and widely popular mystery-comedy series.
The Bear (2022–Present): A cultural phenomenon and awards magnet, praised for its intense storytelling and performances.
Alien: Earth (2025–Present): A highly anticipated series from FX, set within the iconic Alien film universe, demonstrating the platform's role as a home for mature franchise extensions.
American Horror Stories (2021–Present): A spin-off of the popular FX anthology series, delivered exclusively on Hulu.
Futurama (Seasons 8–10): The revival of the beloved animated science-fiction sitcom, finding a new home on the service.
King of the Hill (Season 14): The upcoming revival of the classic animated sitcom, further cementing Hulu as a destination for beloved adult animation.
Even though it's been a few weeks, the sting from Hulu passing on executive producer Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Geller and Ryan K. Armstrong-starring Buffy the Vampire Slayer: New Sunnydale series pilot still stings. Based on what went down this week, it looks like […]
With about a month to go until the Emmy and BAFTA award-winning series returns to Hulu, it seems the war between Corinium and Venturer that we saw go down during the first season was child's play compared to what's ahead for the second season of David Tennant, Alex Hassell, Aidan Turner, Nafessa Williams, and Bella […]
One of the biggest shocks of Malcolm in the Middle: Life's Still Unfair may have been the surprise cameo at the end from Finn Wolfhard, who was more than happy to take on a role. The Stranger Things star has been popping up in more roles and cameos lately since the Netflix show came to […]
Now that we know Danielle Deadwyler (Rooster) and Himesh Patel (The Franchise) have been tapped to lead filmmaker Ryan Coogler (Sinners) and Showrunner Jennifer Yale's (Your Friends & Neighbors) The X-Files revival pilot for Hulu, the waiting game for details is underway. Of course, the biggest question at this point is how involved original series stars Gillian […]
If there is anyone who isn't buying into the revival and reboot craze these days, it's original Malcolm in the Middle star Erik Per Sullivan, who played younger brother Dewey in the Linwood Boomer-created series that originally ran on Fox from 2000 to 2006. Twenty years later, the whole family is back together again sans […]
Heading into the weekend, we learned that Himesh Patel (The Franchise) will star opposite Danielle Deadwyler (Rooster) in filmmaker Ryan Coogler's (Sinners) The X-Files revival pilot for Hulu. Coogler is writing, directing, and executive-producing the pilot, with Jennifer Yale (Your Friends & Neighbors) tapped as showrunner and executive producer. Before going any further, I just wanted […]
A day after we reported that Gillian Anderson (The Crown) had some very good things to say about the script, Variety is reporting that Himesh Patel (HBO's The Franchise) is set to co-star opposite Danielle Deadwyler (HBO's Rooster) in filmmaker Ryan Coogler's (Sinners) The X-Files revival pilot script. Coogler will write, direct, and executive-produce the pilot, […]
As you're going to be able to see by what we have waiting for you below, we've been covering filmmaker Ryan Coogler's (Sinners) journey to bring back The X-Files for quite some time. That journey reached a major milestone in February, when Hulu announced that the project had received a pilot order, with Danielle Deadwyler (HBO's […]
From calling out the timing of when the team was hit with the bad news to calling out an executive "who was not only not a fan of the original, but was proud to constantly remind us that he had never seen the entirety of the series and how it wasn't for him," Sarah Michelle […]
The fallout and finger-pointing stemming from Hulu's decision to pass on EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring Buffy the Vampire Slayer: New Sunnydale pilot continue. During an interview with PEOPLE, Gellar didn't hold back when she called out the timing of when she and […]
We're not going to lie. We had to jump into our personal TARDIS and head all the way back to November 2017 (which feels like it was generations ago) for this one. Because that's when Hulu first announced it was planning to bring Hitman's Agent 47 to life as a television series. Set to be […]
We've got some great news for fans of Hulu and series creator and executive producer Dan Fogelman's Sterling K. Brown-starring Paradise. With the second season wrapping up its run on March 30th, fans can now rest assured that they will be watching a season finale and not a series finale. That's right, the hit streaming series […]
Overnight, a new report hit offering insights into Hulu's decision to pass on EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring Buffy the Vampire Slayer: New Sunnydale. The report hit shortly after Gellar spoke with PEOPLE, calling out the timing of when she and Zhao […]
The fallout from Hulu passing on EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring Buffy the Vampire Slayer: New Sunnydale continues, with Gellar opening up about what went down. During an exclusive conversation with PEOPLE, Gellar shared what it […]
We're looking at one of the biggest nights in the film industry's awards season calendar, kicking off in only a few hours. Of course, we're talking about the 98th Oscars, with actor/comedian Conan O'Brien returning to take the stage TONIGHT on ABC and Hulu beginning at 7 p.m. EDT/4 p.m. PDT. And guess who will be […]
One of the best ways to know how shocked the pop culture universe was when Sarah Michelle Gellar took to social media on Saturday to break the news that Hulu had passed on her, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring Buffy […]
Fans are still trying to process the news that Hulu has given a pass on EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring pilot for Buffy the Vampire Slayer: New Sunnydale pilot. Earlier this evening, we shared our […]
Fans who've been waiting for an update on EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and Lila Zuckerman, director and executive producer Chloé Zhao, and EP Gail Berman's Gellar and Ryan K. Armstrong-starring pilot for Buffy the Vampire Slayer: New Sunnydale for Hulu received some devastating news on Saturday. Though expectations were high that the […]
When we heard that Hulu had given a pilot order for filmmaker Ryan Coogler's (Sinners) series take on The X-Files, we couldn't help but think how cool it would be to have The X-Files and Buffy the Vampire Slayer back on our screens. That brings us to EP Sarah Michelle Gellar, Showrunners Nora Zuckerman and […]
All good things must come to an end. That's pretty much what Malcolm (Frankie Muniz) is facing heading into the April premiere of Hulu and series creator Linwood Boomer's Muniz, Bryan Cranston, and Jane Kaczmarek-starring Malcolm in the Middle: Life's Still Unfair. After shielding himself from his family for over a decade, Malcolm and his daughter […]
