Target Limiting Sale Of Pokemon, Magic the Gathering And Sports Cards

Target time! Bleeding Cool has noted of late the increase in demand of late for trading cards of all varieties, sports, Pokemon, Magic, and Marvel Superheroes trading card boxes going for thousands on eBay.

Courtesy of Rod Lamberti of Rodman Comics of Ankeny, Iowa, from his local Target store, comes the news that the chain is limiting the sales of Pokemon and Magic material due to how in-demand trading cards are right now.

Target Limits Sale Of Sports, Pokemon And Trading Cards
Target photo by Rod Lamberti for Bleeding Cool

Lamberti took the photo in Target and told us "Granted that sign makes it seem like it is just sports cards, though I just learned the hard way it included Magic products" And then Pokemon as well. He told us "trying to figure out if I channel my inner Dennis B and go back after 5 or get other stuff done". The influence of Dennis Barger and his trips to such stores to load up for sales in his comic stores is writ large, it seems.

In February, a full box with 36 packs of the first Marvel Universe trading cards from 1990  sold on eBay for $2500. A factory-sealed series 3 box sold for $1375. And a sealed Marvel Masterworks trading card box from 1992 sold for just under a grand.

Target is the eighth-largest retailer in the United States, established as the discount division of the Dayton's Company of Minneapolis, Minnesota, in 1962. It began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. The parent company was renamed the Target Corporation in 2000, and divested itself of its last department-store chains in 2004. As of 2019, Target operated 1,844 stores throughout the United States. Their retail formats include the discount store Target, the hypermarket SuperTarget, and "small-format" stores previously named CityTarget and TargetExpress before being consolidated under the Target branding.

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.