Posted in: Collectibles, Current News, McFarlane Toys | Tagged: bandai, toy fair

McFarlane Toys And More (Or Less) From Bandai at London Toy Fair 2024

I have had more enquiries about what McFarlane Toys are showing at London Toy Fair 2024 than anything else. And I finally got in...

As I mentioned yesterday, the Bandai stall at London Toy Fair 2024 isn't allowing any photography, which is of course absolutely fine. What I saw yesterday was rather blurred indeed. But, despite being told that no press were allowed in without booking (which seems to have happened last year), I did manage to walk to get a brief tour inbetween other people, frantically scrabbling down whatever notes I could.

Because, yes, I have had more enquiries about what McFarlane Toys are showing at Toy Fair than anything else (second is Disney Doorables at Bureau Veritas CPS, and I will try for that later). And Bandai are the distributors for the UK and Europe, so that's where they will be, preserving their secrets.

But it seems there was nothing specifically on display that was new for the show, not even figures that had been most recently announced. So yes, McFarlane Toys had plenty of Demon Slayer action figures on display as well as Warhammer figures with very impression Traitor Guard and Ogre oversized figures. DC Multiverse figures included their Man-Bat and Scarecrow figures, and the figures, including comic books were down to Arom, Heatwave, Flash and Captain Cold riding that huge Flash movie fanbase that… wasn't.

As for everything else within the Bandai walls, the Fidzbitz tiny sticky bricks felt very impressive, with price points between £5 and £20 for multicoloured bags of the little things and some truly impressive play results. The original Trolls before the recent CGI movie fest are back in a big retro way, which seems to fit a lot of what I was seeing in Character Options yesterday. The impact of Netflix on licenses was truly immense, with One Piece, Breaking Bad, and Stranger Things entering the mix, but manga like Chainsaw Man didn't need Netflix to go straight through the many licensed products. And the Ichiban Kuji line is taking Blind Box marketing to a new level, with anything from a figure to a mug being redeemed from the sales of "lottery tickets". Offer where void, I am sure

Toy Fair 2024 organised by the British Toy & Hobby Association is held at London Olympia today and for the next two says, as a trade show for retailers, distributors, manufacturers, influencers and the press. It's the UK's largest dedicated toy, game and hobby trade show with over 300 exhibiting companies all under one roof including Bandai, Hasbro, LEGO, Zapf Creation, PLAYMOBIL, Funko and John Adams Leisure Limited, among many others

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