Ad Populum Archives

It reads as follows. Dear Diamond Customer: As you know, Diamond Comic Distributors is now part of the Ad Populum family This marks a new beginning with a future of greatly enhanced product offerings, as well as a time of transition Naturally, it also brings with it questions.Many decisions are still taking shape, and we're actively working[...]

In a statement, Diamond Comic Distributors/Ad Populum confirmed to Bleeding Cool today that "Diamond Comic Distributors today confirmed that Penguin Random House will end its distribution arrangement with Diamond, effective June 25, 2025." And a Diamond spokesperson issued the following statement: "It's disappointing that after years of collaboration, Penguin Random House has abruptly cut off[...]

Diamond's ComicSuite is a customised software option that integrates with Retail Hero's Retailer Management Hero to create a point-of-sale system specifically geared toward comic book speciality retailers. I recently reported on Bleeding Cool that Diamond Comic Distributors was laying off Comicsuite, Pullbox, and their website tech support department after it was agreed that they would be[...]

On BlueSky, in the wake of a large number of layoffs across Diamond in the wake of its purchase by Ad Populum, Allyn Gibson says, "I continue to be employed, and we are deep into the production of July's issue of PREVIEWS." That's the one that would be out in a month's time And adding[...]

With Diamond being bought by Ad Populum as part of the Chapter 11 bankruptcy process, and a number of layoffs being reported, Mark Herr posted to social media about what he'd heard."So, yesterday, new owners took ownership of the company I spent many years helping build it into the giant it became.  And yesterday, the[...]

It was only three weeks ago that Emily Botica, Vice President, Publisher Relations & Marketing at Diamond Comics, was declaring that everything was "business as usual" with new "partners", Ad Populum and Universal Distributors, buying Diamond as part of the Chapter 11 bankruptcy proceedings playing out since the beginning of the year Two weeks ago, Lance[...]

The layoffs seem to have happened concurrently with the announcement that Ad Populum had bought Diamond and associated companies, aside from Diamond UK and Alliance Gaming, as part of the Chapter 11 bankruptcy. Now, I am not Rich Johnson, I am Rich Johnston But I sometimes get messages for Rich Johnson, as he does for me[...]

Last week, Bleeding Cool reported court filings in the Chapter 11 bankruptcy proceeding of Diamond Comic Distributors that detailed the purchase by the now-winning bidders, Universal Distribution and Ad Populum/Sparkle Pop That Universal will pay almost $50 million plus or minus a few other factors, and would own Diamond's Alliance Game Distributors, with a separate[...]

Universal Distribution, along with Ad Populum, may also be back in the game. Earlier this year, Diamond Comic Distributors, a stalwart distributor of comics to the direct market, declared Chapter 11 bankruptcy after a tumultuous half-decade On the 24th of March, the bankruptcy auction process initially selected Alliance Entertainment as the successful bidder of the Diamond-associated[...]

This hearing, set for the 27th of March before Judge Rice in Baltimore, will determine the final approval of the sale. In addition to Alliance Entertainment's designation as the successful bidder, a combined bid from Universal Distribution and Ad Populum was selected as the back-up bid, providing a fallback option should the primary transaction falter[...]