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Mattel Releasing New Minecraft Earth Figures This Month

Mattel is hard at work on bringing a brand new line of adorable Minecraft figures to retailers later this month that you can actually use in-game with Minecraft Earth. Much like you can scan amiibo figures into games with the Nintendo Switch, these new toys will come in a variety of different mobs from the game. They're also absolutely adorable.

Minecraft Earth is getting a new series of blind box figures, courtesy of Mojang.
Minecraft Earth is getting a new series of blind box figures, courtesy of Mojang.

There will be two different kinds of Minecraft Earth figures you can pick up: Boost and Standard Minis. There are plans in place to debut 20 different Boost Minis at launch, which all resemble their fun and colorful in-game counterparts. Each character will come in blind box packages, so you won't have any idea of what you've actually gotten until the package is open, and they'll run about $5 a piece for Japanese buyers.

The other line will simply feature characters from the game and will be about $7, as they're a bit bigger. You'll still be dealing with blind boxes, though. The "Boost" line that you can scan into the game will help you along as boost items to help lessen crafting times and net you more experience. You'll use them in tandem with a free-to-play app that can import information into Minecraft Earth and you can use five figures at once.

A series of Minecraft Earth figures that can be used in-game, courtesy of Mattel.
A series of Minecraft Earth figures that can be used in-game, courtesy of Mattel.

This set is reminiscent of the "toys to life" fad that seems to have faded away with the loss of Skylanders and Disney Infinity. But if anything has longevity in the video game world, it's Minecraft, so these might end up catching on again, at least for a while.

If you haven't been playing it already, you should consider trying out Minecraft Earth on both iOS and Android devices. There's a lot to discover in there, especially if you're looking for something to tide you over until Minecraft Dungeons.


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Brittany VincentAbout Brittany Vincent

Brittany Vincent has been covering video games and tech for over a decade for publications like G4, Popular Science, Playboy, Empire, Complex, IGN, GamesRadar, Polygon, Kotaku, Maxim, GameSpot, Variety, Rolling Stone, Yahoo, and more. She's also appeared as a speaker at video game conventions like PAX East and has coordinated social media for companies like CNET.
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