Hulu is a premier American streaming service that offers a distinctive hybrid model, combining a deep library of on-demand television series and films with an optional live TV component. It is uniquely known for providing next-day access to episodes from major broadcast networks and has cultivated a robust slate of critically acclaimed original programming. It operates as the general entertainment streaming pillar of its parent, The Walt Disney Company.
Hulu's strategic importance and brand identity are inextricably linked to its complex ownership history and its ultimate consolidation under The Walt Disney Company. It was originally conceived as a joint venture by several competing media giants—including NBCUniversal and Fox—as a collective defense against the rise of YouTube and Netflix. This origin as a repository for broadcast television content remains a key part of its value proposition.
The turning point was Disney's 2019 acquisition of 21st Century Fox, which instantly gave it a majority stake in Hulu. This initiated a multi-year process of buying out the remaining shares from Comcast, which concluded in 2023-2024, giving Disney full ownership and operational control. This consolidation was a deliberate strategic move. Disney now operates a three-pronged streaming strategy in the U.S.: Disney+ for family-friendly and major franchise content (Marvel, Star Wars), ESPN+ for sports, and Hulu as the crucial third pillar for general and adult-oriented entertainment. This structure allows Disney to compete across the entire market spectrum. This strategy is being globalized, as evidenced by the plan to rebrand the "Star" general entertainment hub on international versions of Disney+ to the Hulu brand, creating worldwide brand alignment.
Content Partner / Former Owner: Comcast (NBCUniversal)
Key Content Brands: FX on Hulu, Searchlight Pictures
Key Series
The Handmaid's Tale (2017–Present): The Emmy-winning dystopian drama that established Hulu as a major player in original content.
Only Murders in the Building (2021–Present): A critically acclaimed and widely popular mystery-comedy series.
The Bear (2022–Present): A cultural phenomenon and awards magnet, praised for its intense storytelling and performances.
Alien: Earth (2025–Present): A highly anticipated series from FX, set within the iconic Alien film universe, demonstrating the platform's role as a home for mature franchise extensions.
American Horror Stories (2021–Present): A spin-off of the popular FX anthology series, delivered exclusively on Hulu.
Futurama (Seasons 8–10): The revival of the beloved animated science-fiction sitcom, finding a new home on the service.
King of the Hill (Season 14): The upcoming revival of the classic animated sitcom, further cementing Hulu as a destination for beloved adult animation.